Profesional Profile

Simply put, I love creating solutions with design…I thrive on it. Years spent learning, teaching and applying design has only increased my passion for it. It has brought great reward and personal growth and has taught me that design is about sharing both knowledge, stories and experiences.

In terms of my approach, I believe it's essential that design is informed by a well defined process. This includes modern utilization of research and analytics to inform the design, content and strategy in building towards consumer advocacy. To that extend the goal in designing is not about making things “pretty.” Design is really a problem-solving activity with “appropriateness” as the ultimate gauge of success, as every solution must be unique to its problem.

Design Experience

2010 - Present

Throughout my career, I have accumulated experience working within a broad range of industries. My scope of work includes both print and digital design, advertising, branding, collateral development, marketing, copywriting, and general layout. Through these experiences, I have gained valuable insight into the way people receive and view information every day and how good design influences behaviors. The list below includes highlights of my professional experience where I have worked in a variety of contract, full-time and freelance roles.

  • Brushes with Benefits - Grand Rapids, MI (2019 - Present)
  • Sparrow Health System. - Lansing, MI (2019 - 2020)
  • Annodyne Inc. - Philadelphia, PA (2016 - 2018)
  • Kellogg Company - Battle Creek, MI (2016 - 2018)
  • Comlink (Now Everstream) - Lansing, MI (2012 - 2016)

Recent Work

Professional Skills

Interpersonal

Delivery and presentation, Ability to strategize big picture, Mentorship and training, Adept at leading group dynamics and discussions, Client management and relationship building, Outgoing personality and great work ethic, Highly organized, Honest, Knack for multitasking, Self-motivated with ability to motivate others, Free thinker, Thrive in fast-moving environment.

Occupational

Advertising, Branding, Creative & Art Direction, Graphic Design, Web Design, Usability and User Experience, Illustration, Animation, Photography, Copywriting, Typography & Layout, Digital & Traditional Marketing, Consumer Research, Business Development & Strategy.

Technical

MAC OS, Windows, Adobe CC (Dreamweaver, Photoshop, Premiere Pro, Acrobat, After Effects, Illustrator, InDesign), Microsoft Office Suite (Powerpoint, Excel, Word), Keynote, HTML, CSS, Wordpress, JavaScript, FTP, Final Cut, QuarkXpress, Mail Chimp, Event Brite, Google Analytics, LMS Programs (Moodle, Canvas, Blackboard)

Education

Western Michigan University - Kalamazoo, MI

Master of Arts in Communications


Kendall College of Art & Design - Grand Rapids, MI

Bachelor of Fine Arts